The world’s first temperature-based media trading platform.
Exchanging cold fridge space for ad space.
Exchanging cold fridge space for ad space.
With the constant rise of electricity prices in Africa, the supply of cold beer became compromised. With 2 out of 3 informal beer outlets turn off their fridges to save on running costs, the supply of cold beer began to decrease.
A problem for Castle Lite, a beer brand invested in Extra Cold Refreshment.
Powered through Google Maps we created highly-targeted advertising campaigns for Africa’s coldest fridges, ensuring there’s cold beer on the other side of our advertising.
Real-time data
Using our devices we are able to pull each targeted outlets data set onto our platform which created leaderboards of the coldest fridges within each geo-fenced area and updated on our digital billboards, telling consumers where they could find the coldest beer nearest to them – in real-time.
Hyper targeted media
We created a digitally responsive campaign using one of Africa’s highest reaching mediums. The digital billboards were located within the geo-fenced catchments of the outlets targeting consumers nearest to them.
