Shifting the perspective
of an elitist sport.

A Story Of Courage.

A Story Of Courage.

The story of rowing in South Africa is an underdog story.

Rowing is seen as a niche and elitist sport, often overlooked by many. Compared to other sports in SA like rugby, soccer and cricket, Rowing SA has to make do with minimal national investment. Despite this, our rowers consistently achieve success on the world stage. It proves that the numbers do not define them, they’re defined by their courage.

A fully immersive documentary.

Delving into the personal stories of each of our national rowers, equating their challenges and achievements against their odds.

A bespoke online experience departmentalizes their stories for viewers to not only watch, but share specific segments which resonated with each the most directly onto their social channels.

Starting an organic conversation that shifted the perception of rowing as an elitist sport into:

A Story Of Courage.